Cengage Learning Asia (or Cengage Asia today) is a publishing company delivering learning and teaching solutions, in print and digital mediums, through four business units: Higher Education—HED (branding under Cengage), Library Research and Reference (branding under Gale), English Language Teaching—ELTNGL (branding under National Geographic Learning), and a minor unit under HED—Chinese Language Teaching—CLT. Cengage is based in Boston Massachusetts U.S.A. The Singapore office is the Asia Headquarters operating branch offices, providing products and services support across 11 territories—Singapore, Malaysia, Indonesia, Thailand, Philippines, Vietnam, China, Hong Kong, Taiwan, Japan, and Korea.
Cengage's brand story has evolved over the years... alike “tangoing to a seachange in the global marketplace and businesses”, it is no surprise then, the approaches to branding, marketing and promotions also posed tremendous challenges in up-keeping with each trend, and business change—all of which—making my creative journey extremely exciting. For almost 10 years—not A dull moment!
AV Designs with Keynote
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