Welcome to my portfolio website. I’ve been frequently asked: “So, you’re a book designer?” “What DO or CAN a graphic designer do?” “Can you illustrate?” “Can you make logo designs?” “Have you done BIG posters or can you make infographics?” “Can you roll out deliverables for a marketing campaign?” “Have you done product designs?” Hmm, and the list of questions goes on and on.
To answer some of these questions, I thought, what better way is there than to showcase what I Do base on a JOB SCOPE that is more relatable—graphic design works for different business and marketing situations created through the years at Cengage Learning Asia.
In the category, At a Glance, features works done before Cengage Learning Asia which is being updated from time to time.
Cengage Learning ASIA | August 1 2009 to April 30 2019
I joined Cengage Learning Asia, Singapore, as a Senior Graphic Designer for Chinese Language Teaching unit creating Chinese textbooks in Content Development and Design. Before this full-time appointment, I have been in Graphic Design for at least 15 years spanning across different industries. I was freelancing for at least another 3 years with Thomson Publishing before it became Cengage Learning. At Thomson Publishing, I began as a student book content illustrator for English Language Teaching - Global ELT unit and later got into designing book covers and creating English textbooks. Years of experience in Graphic Design, and a bilingual language background (in Chinese and English) came in handy and paved the way to a full-time placement when the Chinese department was later established.
In 2011, I was promoted to Creative Manager and headed the Creative department, Back Office Support. In a team comprising two other designers, we were tasked to provide design support, in print and web designs, for 4 business units (also see “Cengage Asia”), overall company corporate, business, products and services, advertising, marketing and promotion deliverables to 11 Cengage Learning branch offices in Asia, partners, third-party service providers and vendors. Collaborated with and worked alongside editors, sales, products, marketing, human resources, company rights, legal and compliance. I was personally tasked to oversee all company branding matters, applications across business units, products and services designs amongst other creative responsibilities.
PROFESSIONAL BACKGROUND
Professional Summary
8 years as a Creative Manager, in my last employment, held a successful post as Chief in Branding and Design, in-charge of creative deliverables for more than 11 branch offices in 11 Asia marketplace, and across 4 business units.
More than 13 years in Art, and Creative directorship, working hands-on, and alongside designers, marketing, advertising, sales, business development, human resource, content editors, authors, production, and relevant vendors (in printing, packaging, premium gifts, exhibition, and interior designs).
More than 20 years in the field of Graphic Design spanning across different industries—publishing, education and learning solutions, corporate, advertising, fashion, internet, and interactive-technology.
Creative Sensibility
A designer who possesses a chameleon-like sensitivity—an inert ability that compliments different industry with ease. In a world where change is constant, to adapt and strive in different business scenarios and demands, only makes one creatively nimble and well-rounded. THIS is my professional approach that helps me manoeuvre seamlessly, and perform at my best from one industry to another. And THAT is what this PORTFOLIO collection aims to demonstrate.
Technology
Design - Mac Platform, Adobe Creative Cloud: InDesign, Illustrator, Dimension, Photoshop, Acrobat, Lightroom, PS Express, Keynote, and DreamWeaver
Business - PC Platform, Microsoft Office: Word, Excel, PowerPoint, Outlook, and Office360
